A lot of my small business shoppers believe they must have some earth shattering, life-changing, beautifully distinctive enterprise concept earlier than they’ll go into business or implement it into their current enterprise operation. But the reality is you do not have to be a rocket scientist, you simply must be smart.
What does my story have to do with direct marketing? Nothing. But it surely has every part to do with where good, viable ideas can come from. They’ll come from anywhere… at any time… and hit you just like the advert the place some dumbfounded fellow hits his forehead …