• Trackable sales and person engagement: Another advantage of e mail advertising is that, the sender can observe the gross sales generated by email advertising. Thus, if a person purchases the product/service, from the link supplied in the e-mail, it may be tracked in the sender’s server.
According to Jim Bush, Executive Vice President, World Service for American Express, “Getting service right is more than only a nice to do; it is a should do,” He notes, “American shoppers are prepared to spend more with firms that provide outstanding service, and they will also inform, on common, twice as many …