Business intelligence is the insight you gather about your personal business. This in includes efficiency in relation to key performance indicators, your strategy, your buyer profiles, product choices, effectivity and effectiveness, capabilities and capacities. It also needs to include a SWOT evaluation addressing your strengths, weaknesses, alternatives and threats.
Since you began your enterprise to serve purchasers, not be a marketer, it is most likely not your favourite activity. In consequence, I bet you put it off till other tasks are performed. In consequence, many days – or even weeks – it does not get carried out at all.